Animal Rights within the Textile Industry

Abstract

Why do the majority of consumers have little to no issues with wearing leather but cannot fathom the thought of wearing fur? This research is an examination of how consumers’ perceptions change their decision making with respect to animal cruelty in the fabric production process. It is common knowledge that cows, pigs and sheep are used for leather, however, looking further into which animal made the most luxurious fabrics, we found that most designer brands use other exotic animals, such as crocodiles for their products (PETA, 2020). There is a wide variety of facts and opinions with reference to the fur and leather industry, by both global animals rights activists and consumers. Peta explains that, “after a lifetime of torment, [animals are] violently slaughtered via the cheapest means possible, including bludgeoning, anal electrocution, and gassing” (PETA, 2020). Rules and regulations were made for fur years ago, however, animals are still being gruesomely abused for their skin. Given that the apparel industry is growing, many companies want the cheapest process that does the most or they want the most expensive process that sells the best, often disregarding the animals rights in the production process. This research further invests consumer’s perceptions of animal rights in the textile industry and how it affects their decision making in regards to buying products made of animal by-product.