Recycling strategies for Hyundai in Middle Tennessee

Abstract

Recycling decreases the amount of waste that would otherwise end up sitting in landfills and eventually be incinerated. Another benefit of recycling is the conservation of natural resources. Using recycled materials for the structure of cars is a relatively new method that is becoming more popular as people are growing more conscious of the environment's health. Hyundai Motor Company has stated, "our commitment to environment and mobility affects everything we do, from the cars we design to the buildings we design them in and everything in between." The all-new 2022 Hyundai Ioniq 5 is the living vision of the company's goal to be carbon neutral by 2045, which includes the production of cars and transportation methods for the company. The main obstacle standing in the way is more than likely the electrical infrastructure. "From January 2022 to July 2024, Electrify America plans new metro changing investments in the communities of Dallas, Detroit, Nashville, Orlando, Providence, Bakersfield, Stockton, and many other metropolitan areas across the nation." The Middle Tennessee area would have to have more spaces dedicated to charging stations and have eco-fuel available for purchase at many locations. This research aims to show marketing efforts from Hyundai in Middle Tennessee for electric platforms.