Today's Fast Fashion

Abstract

Is there a need for fast fashion? Fast fashion is around because retailers have to cater to growing fashion trends. Fast fashion is all about the quick response, and it is becoming the most popular shopping demand. This allows retailers to fill their stores with clothing for their target market to benefit the consumers. Not only is fast fashion popular now, but it is predicted to continue growing more in the future. Fast fashion does not stray off from the traditional standards and concepts of clothing. This research aims to show that fast fashion is not as durable as people think, but it has potential to serve a purpose.